Modern finance portrays investment decision-making as rational choice. However, pure rationality does not describe how decisions are truly made. This course examines:

(1) the various behavioral strategies that amateur and expert investors rely upon to make decisions (2) the structure and speculative dynamics of equity prices in world financial markets from the perspective of investor psychology (3) the practical implications of behavioral finance.

The course will enable participants to (i) understand and implement equity investment strategies based on key insights of behavioral finance, and (ii) to successfully manage business relationships with clients.

• Securities analysts and portfolio managers
• Financial advisors relationship managers, private banking specialists
• Regulators
• Management consultants and corporate executives
• Affluent investors

The course is self-contained but prior knowledge of standard concepts in modern finance (e.g., portfolio theory, CAPM, beta, efficient markets) is required.